About Us
Brilliantly useful design, for every corner of your home.
Hiya.
We’re a small team of design lovers based in London — the city where Joseph Joseph was born. We believe the best products solve real problems beautifully: clever design, honest function, and a little bit of joy every time you use them. And we believe that kind of design shouldn’t cost the earth.
That’s why we carry Joseph Joseph, the British homeware brand behind some of the world’s most iconic kitchen tools — and price it so everyone can live with brilliantly useful design.
The story. Joseph Joseph was founded in 2003 by twin brothers Antony and Richard Joseph, product designers from a family with a long history of design and manufacturing. It all started with a chopping board — a contemporary glass board that was both stylish and highly functional — and that combination of form and function never stopped exciting them. Today, their “Brilliantly Useful Design” philosophy has produced more than 1,000 products sold in over 100 countries, for the kitchen, bathroom, and utility room alike.
The icons.
- Chop2Pot™ — the world’s first folding chopping board
- Nest™ 9 — a clever, space-saving food preparation set
- Index™ — food-specific boards in a storage case, designed to prevent cross-contamination
The recognition. Joseph Joseph’s designs have won 14 Red Dot Design Awards and two Queen’s Awards for Enterprise — proof that smart thinking and beautiful form go hand in hand.
What you’ll find here:
- Kitchen tools — chopping boards, utensils, and the icons
- Storage & organisation — drawer organizers and space-savers for every home
- Laundry & utility — ironing covers, caddies, and more
- Bathroom — thoughtful essentials for daily routines
Why shop with us:
- Honest prices on authentic products — no inflated “retail” games
- The full Joseph Joseph lineup, in stock
- Fast, friendly support from real humans
Real homes, real life. Like you, we’ve wrestled with flimsy gadgets and drawer chaos. So we only carry things we’d use in our own homes — and we’re happy to help you find your new favorite. Questions? Just email us at [email protected].